We are seeking a dynamic and results-oriented PPC Executive to join our Digital Marketing Team. The ideal candidate will be responsible for managing and optimizing our pay-per-click (PPC) advertising campaigns across various platforms, such as Google Ads, Bing Ads, and social media channels.
Key Responsibilities:
- Develop, implement, and monitor effective PPC strategies to drive targeted traffic and achieve conversion goals.
- Conduct thorough keyword research and analysis to identify opportunities for campaign improvement.
- Create compelling ad copies and design visually appealing ad creatives to maximize click-through and conversion rates.
- Monitor campaign budgets, adjust bids, and optimize campaign performance to ensure maximum return on investment (ROI).
- Perform A/B testing of ad variations, landing pages, and other campaign elements to improve overall performance.
- Analyze campaign data and generate regular reports to provide insights and recommendations for continuous improvement.
- Stay updated with industry trends, algorithm changes, and emerging PPC platforms to keep our campaigns innovative and competitive.
Qualifications:
- Bachelor's degree (Marketing, Advertising, or related field is preferred)
- Proven experience in managing PPC campaigns on platforms like Google Ads and Bing Ads.
- Familiarity with social media advertising and analytics tools.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent written communication skills for crafting effective ad copies.
- Detail-oriented mindset with the ability to multitask and meet deadline
Position: Digital Marketing Executive
Location: IMC office, Noida, Uttar Pardesh, India.
